LUCIANA ZARAMELA / EDITORIAL STRATEGY & DIGITAL MARKETING
I turn complex subjects into clear, relevant content people can use.
My work spans journalism, editing, team leadership, content strategy, growth, campaigns and multimedia — especially across science, technology, innovation and health. And an honestly unreasonable amount of creativity.
Selected work
01 / Canaltech — reporting & editing
I founded the Health desk and later edited Science, covering everything from the pandemic to space, with climate and the environment part of the beat. Alongside fellow editors, I trained and guided reporters; the desk led the site’s audience for months.
Pitches, sources, angles, writing, editing, publication and performance: I worked across them all.
Case study / Health desk
Build a consistent, specialist health beat inside a technology publication.
I built the desk, set its editorial priorities and standards, edited stories and worked with the team through publication.
The desk led Canaltech’s audience for months. The stories below show the coverage; the editing credits show how much of it was a team effort.
Linked Canaltech stories are in Portuguese.
Selected work / climate & environment
Wildfires, floods and the Amazon: stories that use research, sources and context to explain what is happening on the ground. One reported by me; two edited with the team.
Selected bylines / original stories in Portuguese
Health / reportingAt-home DNA tests: do they work? Are they safe?The market, medical sources and the limits of the technology.
Health / product test & interviewThe future of medicine: I tried Genera’s DNA test.The product, the results, an expert, Brazil’s LGPD and Anvisa.
Health / interview & research“Zoom fatigue”: when the screen wears you down.Interviews, research and an emerging phenomenon, put into context.
Selected bylines / original stories in Portuguese
AI / experiment, 2021Could AI replace a journalist?I tested GPT-3 back when access was still restricted.
Music / reported seriesHow the pandemic changed the music industry.Interviews, the business and the bigger picture.
Industry / interviewLeo Drummond on building audio gear in Brazil.Kuba Audio, entrepreneurship and the industry.
Beyond the byline / editing
The byline belongs to the writer. My work included shaping the pitch and argument, fact-checking, tightening the copy and seeing the story through publication. Three examples:
02 / Cognitiva Neuropsychology
Positioning, copy, sales pages and Meta Ads for an existing line of clinical and educational offers.
Explore the COMETA site
Every offer has a place in the story.
The map. The products and clinical content belong to Cognitiva / Dr. Paula Lemes. I structured the hub and messaging across Insight, the eBooks, Dupla Excepcionalidade na Prática and COMETA.
The work. Positioning, pages, copy, creative, Meta Ads and an evergreen funnel. Campaign analysis informed the next tests; I reworked COMETA’s communication with the team.
Products and clinical content: Cognitiva / Dr. Paula Lemes. Communication and marketing: Luciana Zaramela. I scripted and edited the videos in this case while working with Cognitiva.
Insight Cognitivo / entry offer
I reworked the commercial messaging for an existing product: sales page, copy, creative, Meta Ads, campaign analysis and new tests. The challenge was to reduce friction without flattening a clinical subject.
View the sales page
Dupla Excepcionalidade na Prática / psychoeducation
I helped build the page for a deeper learning offer. The copy maps the learning journey; the clinical content and method belong to Cognitiva.
Explore the pageCognitiva collection / eBooks
The three-book collection became an entry offer in the product journey. Its page lays out the learning path and points to deeper resources; Cognitiva owns the scientific content.
View the collectionCreative, testing & learning
Creative / test & learn
A good creative, to me, is one that works harder.
03 / Science & health
Research, papers and conversations with experts all make it into the story. The challenge is to keep the science sound, even when the format only gives you a few lines.
Revista J / Jeisys Medical Brasil · issue 02, 2026
Four features for healthcare professionals, built from market research, clinical studies and physician interviews.
Working from briefs supplied by Jeisys, I handled research, reporting, writing and review. The work moves between markets, medical technology and clinical decisions.
Research · Reporting · Writing · Review
Browse the official issue
01 / Market / B2B healthcare
Industry data, consumer behavior and physician perspectives.
Read in the magazine
02 / Clinical research / Interviews
Studies and physician interviews on care after significant weight loss.
Read in the magazine
03 / Medical technology / Science
Research, anatomy and personalized protocols in an accessible technical feature.
Open the issue · p. 50
04 / Interview / AI in healthcare
Clinical judgment, technology and AI, through an expert interview.
Read in the magazine
MedSystems / Classys
At MedSystems/Classys, the need was to bring medical and product topics to social media. I wrote copy and scripts for posts, carousels and Reels; design and art direction are credited separately.
Format: social · Role: copy and scripting.
04 / Multimedia
A story can be heard, too.
In the studio, behind the mic or with a product in hand, it comes down to the same question: what story does this subject deserve?
Press play / Canaltech podcast
I scripted and presented the three episodes below. Reporting, editing, music and cover art are credited on the original pages.
Audio / products, industry & photography
Review / Kuba AudioThe Brazilian headphones opening the door to hi-fiProduct review
Review / product test & photographySony WH-1000XM4: putting the sound to the test.Words and photos: Luciana Zaramela / Canaltech
Review / words & photosPro headphones with a Brazilian streakPhoto: Luciana Zaramela / Canaltech
05 / Citations & research impact
Nine publications cite my work at Canaltech. Seven reference stories I wrote; two reference stories by other journalists that I edited.
Stories I reported and wrote.
AuthorMusic / pandemic
Who sings, their evil amazes! Musical performance and creation in time of SARS-CoV-2
AuthorPrivacy / data
Lei Geral de Proteção de Dados, direito ao apagamento, correção dos dados e blockchain: análise da pertinência tecnológica
AuthorIoT / law
Aspectos jurídicos da Internet das Coisas (IoT) aplicada ao agronegócio no estado de Mato Grosso: em busca do desenvolvimento regional
AuthorIoT / law
Capítulo: Os impactos da Lei Geral de Proteção de Dados na internet das coisas
AuthorAI / communication
O MODELO HEURÍSTICO SINTÉTICO DAS REDES NEURAIS: uma intersecção entre metapsicologia e inteligência artificial
AuthorEducation / health
Capítulo: Competências socioemocionais do ensino técnico em momento de pandemia
At Canaltech
AuthorVaccination / history
Vacinas: primórdios de uma prática da saúde
At Canaltech
Stories by other journalists that I edited.
EditorNeurorights / editing
Neurodireitos como direitos fundamentais
EditorRobotics / editing
A bibliographic citation records use as a source; it is not an award or institutional endorsement.
06 / About
I started out in science, studying dentistry and earning a master’s in biomechanics. That’s where I learned to read research with a pencil in hand. In journalism, the pencil became a story pitch, an interview, an edit — and the question no one had thought to ask yet.
At Canaltech, I founded the Health desk and worked on editorial decisions from first idea to publication. Pages, campaigns and data came later. The format changed; the ways to examine a message before putting it out into the world kept growing.
Today, I work across editorial strategy and content. I like tough subjects, solid sources, sentences that hold up through edits, and ideas that still make sense once they meet an audience.
Tools & platforms
In the works
I’m developing a digital product that brings content strategy, product thinking, experience and education together. I’ve also built apps for projects I can’t share here. More when the time is right.
07 / Archive
A curated look at my work for anyone who likes to get into the details.
The journalists below wrote these stories; I edited them. Credits appear on the original pages.
Review / product test & photographySony WH-1000XM4: putting the sound to the testWords and photos: Luciana Zaramela / Canaltech
Review / words & photosBlue Yeti X: one mic, plenty of controlPhoto: Luciana Zaramela / Canaltech
Review / words & photosSony WH-CH710N: an upgrade, with caveatsPhoto: Luciana Zaramela / Canaltech
Review / BeatsStudio3: more than a nameProduct review
Reporting / words & photosXtreme Ears and Brazil’s homegrown headphone marketPhoto: Luciana Zaramela / Canaltech
An independent project
Clube da Ciência began as an independent lab for science storytelling on video and social media. The idea, content, scripts and experiments are there; the manifesto fills in the rest.
Across the microphone
Interview with Pedro Zambarda. Watch on YouTube
My photography
Six images from my archive. Product photos live with the reviews.
Music / composition & production
And music is something I can talk about all day. Two original compositions, a chiptune rework and a score I made for Canaltech.
Arrangements, lyrics, production and editing: all mine on the original tracks.
The early days
“More computing than music. More music than science. More science than film and television. And vice versa.”
My bio on FalaWeb.
